Core Units:
Set strategic plans
Unit descriptor:
This unit describes the performance outcomes, skills and knowledge required to develop strategic plans.
Elements of competency:
- Communicate and implement mission statement
- Set objectives and targets
- Develop action plans
Develop and Apply strategies for merchandising and corporate presentation
Unit Descriptor:
This unit describes the performance outcomes, skills and knowledge required to develop and apply effective merchandising strategies for targeted consumer groups and enterprises.
Elements of competency:
- Produce a range of visual presentations
- Produce and install merchandise for a major promotion
- Produce merchandising and promotional plans
- Produce merchandising and promotional plans
- Produce merchandising promotional planning manuals
Electives:
Buy Merchandise
Unit descriptor:
This unit describes the performance outcomes, skills and knowledge required to buy merchandise in a retail environment. It involves analysing the market, planning the product range, establishing supplier relationships, negotiating supply of goods, introducing the product range, maximising profit and rationalising stock.
Elements of Competency:
- Analyse market
- Analyse factors affecting stock levels and range requirements.
- Plan Merchandise ranges
- Establish supplier relations
- Negotiate supply of goods
- Monitor quality control
- Introduce product ranges
- Maximise profit
- Rationalise stock
Manage Operations to Budget
Unit descriptor:
This unit describes the performance outcomes, skills and knowledge required to control cost expenditure while managing the overall activities of a wholesale or retail operational area to budget.
Elements of Competency:
- Control costs
- Control Budget
- Propose expenditure
- Maintain business accounting systems.
- Prepare business sales budgets
- Set budget targets and monitoring mechanisms.
Manage effective workplace relationships
Unit Descriptor:
This unit specifies the outcomes required to manage effective workplace relationships with particular regard to communication and representation. This involves analysing and communicating information, establishing systems to develop and maintain effective working relationships and networks, and implementing strategies to overcome difficulties.
Elements of Competency:
- Manage information and ideas
- Establish systems to develop trust and confidence
- Manage the development and maintenance of networks and relationships
- Implement strategies to manage difficulties to achieve positive outcomes
Manage Industrial Relations
Unit Descriptor:
This unit describes the performance outcomes, skills and knowledge required to manage industrial relations matters within an organization with day to day involvement. It includes strategic planning and policy development for industrial relations as well as negotiation, conflict management and dispute resolution. No licensing, legislative, regulatory or certification apply to this unit at the time of endorsement.
Elements of Competency:
- Develop industrial relations strategies/policies.
- Implement industrial relations strategies/policies and plans.
- Manage negotiations, conflict and disputes.
Manage sales and service delivery
Unit Descriptor:
This unit describes the performance outcomes, skills and knowledge required to monitor, maintain and improve sales and service delivery. It involves market research, developing new markets and marketing products and services within the culture of the overall store policy.
Elements of competency:
- Monitor, maintain and improve sales and service delivery.
- Negotiate supply of goods.
- Establish customer requirements.
- Provide productive work environment.
Manage Merchandise and store presentation
Unit descriptor:
This unit describes the performance outcomes, skills and knowledge required to manage merchandise and store presentation.
Elements of competency:
- Manage store merchandising
- Plan and manage store advertising and promotions.
- Manage store pricing policies.
- Manage housekeeping
Control Inventory
Unit descriptor:
This unit describes the performance outcomes, skills and knowledge required to control inventory in a retail environment. It involves managing receipt, dispatch and storage of merchandise, and managing stock control.
Elements of competency:
- Manage receipt, dispatch and storage of merchandise.
- Manage stock control.
Control store security
Unit Descriptor:
This unit describes the performance outcome, skills and knowledge required to control store security. It involves developing and implementing security procedures for the prevention of theft, ensuring safety of all personnel in the event of a robbery, and monitoring all security procedures.
Elements of competency:
- Control store security
- Minimise stock loss and dissipation
Develop a marketing communications plan
Unit Descriptor:
This unit covers preparation and development of an integrated marketing communications plan to enable the effective and efficient promotion of products and services to specific markets. This unit is related to BSBMKG401A Profile the market.
Elements of competency:
- Develop marketing communication objectives
- Determine the marketing communications mix
- Set a promotional budget
- Prepare an integrated marketing communications plan
Develop a sales strategy
Unit Descriptor:
This unit describes the performance outcomes, skills and knowledge required to develop a sales strategy to underpin the attainment of targets within a marketing plan.
Elements of competency:
- Review existing sales strategy
- Devise a sales strategy
- Implement sales strategy
Initiate and implement change
Unit Descriptor:
This unit describes outcomes, skills and knowledge required to initiate and implement change in a retail environment.
Elements of competency:
- Identify opportunities for increased sales and service
- Evaluate changes
- Negotiate changes
- Implement and evaluate change
Administer human resources policy
Unit Descriptor:
This unit describes the performance outcomes, skills and knowledge required to plan and manage human resources.
Elements of competency:
- Implement staffing levels
- Monitor staff performance.
- Identify and minimise potential industrial relations problems.
- Develop and implement training plans
Recruit and select personnel
Unit descriptor:
This unit describes the performance outcomes, skills and knowledge required to recruit and select personnel.
Elements of competency:
- Define future personnel requirements.
- Determine job specifications
- Recruit staff
- Assess and select applicants
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