SafeCity Network

The National Retail Association’s SafeCity Network brings together retailers, government and law enforcement to better inform and equip retailers to reduce retail crime.

On 1 March 2018, the NRA launched the SafeCity Network as a trial in Brisbane aimed at increasing collaboration and insight between retailers to reduce retail crime. This trial was supported by Brisbane City Council and received funding from the Commonwealth as part of the Safer Communities Fund.

By reducing crime over the long term, the program aims to attract more shoppers and visitors, and ultimately create a more vibrant, safer retail precincts.

Participants in the SafeCity Network gain access to regular crime alerts and bulletins based on real-world intelligence shared by other retailers.

Background to the project

The SafeCity Network aims to engage retailers in Brisbane CBD and Fortitude Valley in regards to retail crime reporting to discover the real-world issues facing retailers and to encourage retailers to participate in a trial project of sharing information via online or other innovative channels.

Over the first 12 months’ trial starting March 2018, retailers could provide information and intelligence about serious retail crimes on the central Auror platform which then shares data with other users and with law enforcement. In turn, the platform makes it easy for the police to distribute selected information back to retailers, helping apprehend criminals, securing better conviction rates, and preventing repeat offenders.

This project created an opportunity for the National Retail Association, government and local businesses to work together and take the fight against retail crime to the next level for the benefit of the whole community.

After the initial 12 month trial, the SafeCity Network continues to gather and share intelligence with retailers via one-on-one visits, crime alerts and fortnightly bulletins.