Small online retailers represent 37% of total online retail sales over the past 12 months, according to a report by Quantium.
Though growth rates vary month-to-month, small online retail spending is trending much higher than past periods, tracking an estimated 22.2% higher than a year ago.
These retailers are primarily based in Personal & Recreational, Homewares & Appliances, and Fashion, with these three categories accounting for a whopping 85% of online sales for small retailers.
Accordingly, most growth over the past year was attributed to these categories, in particular Homewares & Appliances which represent 29.2% of spend but 37.9% of growth.
|Categories (%)||Share of SME spending||Contribution to annual
SME spending growth
|Personal & Recreational||30.3||22.7|
|Homewares & Appliances||29.2||37.9|
The continued trend of gradual growth of small online retailers is a promising sign for small Australian brands emerging in the online space.