How to differentiate + protect your retail brand

Created by Christine Moody, Chief Brand Officer, http://BrandAudits.com.au This webinar answers the important questions associated with trade marking and how...

Created by Christine Moody, Chief Brand Officer, http://BrandAudits.com.au This webinar answers the important questions associated with trade marking and how to make your brand stand out. Topics covered include: What is a trademark. Trademark examples  What are the benefits of trademarking your brand and what to avoid Creating a brand that...

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A look at the future of retail in 2019 and beyond

Written by Brian Walker, Retail Doctor Group The tectonic shifts in the retail space in 2018 have served their purpose...

Written by Brian Walker, Retail Doctor Group The tectonic shifts in the retail space in 2018 have served their purpose in defining 2019. Retailers should expect to see a 30 per cent growth in online sales over the coming year, with 70 per cent of those sales transacted on smart...

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The Circular Economy, SDGs and Sparking Joy find common ground

Written by Worlds Biggest Garage Sale Currently there is a groundswell of enthusiasm for the Circular Economy in Australia, particularly...

Written by Worlds Biggest Garage Sale Currently there is a groundswell of enthusiasm for the Circular Economy in Australia, particularly in Queensland and this week, as part of International Women’s Day, I’ll be talking about the building of circular economies for advancing Australia's SDG   2030 Agenda at the University of...

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Getting your retail business back trading after a natural disaster

Written by Kyle Swain, Retail Director, Australia and New Zealand – Lpc Cresa Our thoughts are with everyone impacted by...

Written by Kyle Swain, Retail Director, Australia and New Zealand – Lpc Cresa Our thoughts are with everyone impacted by the devastating flooding in Townsville and Far North Queensland this week. Having assisted a number of retailers impacted by the 2017 floods resulting from Cyclone Debbie, we have some idea...

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The relationship between online and physical retail

Written by Brian Walker, CEO and Founder: Retail Doctor Group “Consumers have a different path to purchase. They don’t shop...

Written by Brian Walker, CEO and Founder: Retail Doctor Group “Consumers have a different path to purchase. They don’t shop less than they used to; it is just that the footsteps went online. You have to think differently in how you engage with users.” – Margo Georgiadis Is consumer behaviour changing as...

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One simple question to ask your customers IRL

By Christine Moody, Brand Audits With all the discussion around the growth of online stores and the ongoing challenges with...

By Christine Moody, Brand Audits With all the discussion around the growth of online stores and the ongoing challenges with bricks-and-mortar stores, what every retailer ultimately wants is happy customers. Happy customers leads to both word-of-mouth referrals as well as long-term, repeat customers. Most retailers understand the power of the...

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What’s your top question for Consumers?

Written by Anastasia Lloyd-Wallis, Retail Doctor Group One of the first things I ask retailers when looking at their retail...

Written by Anastasia Lloyd-Wallis, Retail Doctor Group One of the first things I ask retailers when looking at their retail strategy is just how well do they actually know their consumers?  What I can tell you from experience is that not only do they not know them well; the opportunities...

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Share your success story on disability employment and make a difference

Research has shown that the retail industry is one of the most open to hiring people with disability in...

Research has shown that the retail industry is one of the most open to hiring people with disability in Australia when compared to other industries. By sharing stories of success, retailers can use their influence to encourage other businesses to follow suit and create more inclusive, diverse workplaces. The NRA is...

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Calling all smb owners: give yourself some time back

Written by Paige Poignand-Smith, News Xtend As a small to medium-sized business owner, you probably fill a number of roles...

Written by Paige Poignand-Smith, News Xtend As a small to medium-sized business owner, you probably fill a number of roles in a day to ensure that your business runs like a well-oiled machine, and often find yourself quite time poor. Each day involves checking your emails, swiftly moving on to delegating...

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Grasping SEO – a beginner’s guide

Written by Dionne Alaveras, News Xtend We have all heard how crucial driving traffic to your website is and we...

Written by Dionne Alaveras, News Xtend We have all heard how crucial driving traffic to your website is and we understand people reading are probably thinking ‘but how does this affect my bottom line?’ You invest dollars into marketing and you want to see that bottom line shift and you are...

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Seeing Stars! Why ‘Trade Mark-ability’ is important for your brand

By Christine Moody, Brand Audits  Since immigrating from Veneto, Italy, Luigi Borgo’s family has been making Italian salami in Queensland,...

By Christine Moody, Brand Audits  Since immigrating from Veneto, Italy, Luigi Borgo’s family has been making Italian salami in Queensland, Australia for half a century under the Borgo Salumi brand name. ‘Borgo Salumi’ was established in 1966 and produces 500 tonnes of salami each year from their Holland Park factory—every...

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The Leasing Department joins Lpc Cresa

This month, our leasing and tenancy partner The Leasing Department joined with one of Australia’s leading tenant-side leasing and...

This month, our leasing and tenancy partner The Leasing Department joined with one of Australia’s leading tenant-side leasing and property advisory businesses Lpc Cresa. The union provides The Leasing Department with an opportunity to expand on the offer and services it has been providing NRA members over the past two...

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Forget everything you know about the traditional marketing funnel

Written by: Alyce Mokrzycki, News Xtend Google has spoken. And it wants you to forget everything you know about the traditional...

Written by: Alyce Mokrzycki, News Xtend Google has spoken. And it wants you to forget everything you know about the traditional marketing funnel. In the last six months, the search engine looked at thousands of users’ clickstream data from a third-party opt-in panel and found that no two consumer journeys are exactly...

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Give Your Dead Inventory A Second Life: Social Value Potential of Retail in the Circular Economy

Written by Emma McCourt, Worlds Biggest Garage Sale. In retail, shifts in culture, technological disruption, and increased competition on a...

Written by Emma McCourt, Worlds Biggest Garage Sale. In retail, shifts in culture, technological disruption, and increased competition on a global scale has led to intensifying volatility and uncertainty as consumers become more demanding and unpredictable in their spending. This is in part due to changing consumer values; people are...

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How to reach your target audience on Facebook

Written by Dionne Alaveras, News Xtend Effective marketing relies on placing the right content, in front of the right people,...

Written by Dionne Alaveras, News Xtend Effective marketing relies on placing the right content, in front of the right people, at the right time. This is relevancy. You want to be creating content that is relevant to users. You want to serve it to them at a time that is most relevant for...

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Drive online sales with display

Written by Dionne Alaveras, News Xtend All those business owners looking to increase online sales still here? All new readers,...

Written by Dionne Alaveras, News Xtend All those business owners looking to increase online sales still here? All new readers, we welcome you. In previous articles, we’ve looked into how, when harnessing the powers of Facebook and Google, simple advertising strategies can be implemented to increase online sales. Now we draw our...

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