New partnership with netStripes will provide tools to reinvent retail for digital success

The National Retail Association (NRA) is excited to announce that we have welcomed a new partner on board to...

The National Retail Association (NRA) is excited to announce that we have welcomed a new partner on board to assist retailers with the transition from traditional brick-and-mortar to a digitally successful business. This has become such an essential part of survival in these times. netStripes will help you make...

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NBN to help small and medium retailers unleash full business capability

The National Retail Association (NRA) has today heralded NBN Co’s announcement to invest $700 million over three years to...

The National Retail Association (NRA) has today heralded NBN Co’s announcement to invest $700 million over three years to help small and medium retailers unleash their full business capability. Under the scheme unveiled on Tuesday, NBN will create up to 240 nbn Business Fibre Zones nationally that will provide access...

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Keeping customers engaged in the age of a pandemic

As personal interaction remains minimized, the time to optimize businesses’ online engagement is upon us. The unprecedented instantaneous economic challenges...

As personal interaction remains minimized, the time to optimize businesses’ online engagement is upon us. The unprecedented instantaneous economic challenges brought by the COVID-19 pandemic has wreaked havoc on businesses on a global scale. To keep doors open, business owners across almost all sectors have no choice but to pivot,...

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How trustworthy is your digital?

Do you consider consumer trust in your work?  Subconsciously we're sure you're aware of developing consumer trust in your marketing....

Do you consider consumer trust in your work?  Subconsciously we're sure you're aware of developing consumer trust in your marketing. It's a vital component in converting a potential customer into a paying customer. However for the majority of marketers it’s not directly in the forefront of requirements.  As a digital agency...

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Google is moving to mobile-first indexing in September. What does this mean for you?

No surprise, most digital users search through Google via their mobile device. There has been a universal rise in...

No surprise, most digital users search through Google via their mobile device. There has been a universal rise in person on person collisions as people walk with their  heads buried in their phones. Okay in all seriousness, users are reliant on their mobile devices. The following  snapshot of cross-device usage...

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Zero Moment of Truth – What is it, and is it still relevant?

This shouldn’t be news to anyone, but the internet has changed things – forever. So I was surprised at a...

This shouldn’t be news to anyone, but the internet has changed things – forever. So I was surprised at a recent event that even after 8 years, very few people in a room of marketing professionals had heard of the Zero Moment of Truth. The Zero Moment of Truth was...

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Mental health and wellbeing during COVID 19

“The mental health and wellbeing of your employees will be one of the keys to business continuity and commercial...

“The mental health and wellbeing of your employees will be one of the keys to business continuity and commercial success now and in the future” COVID-19 has had a devastating impact on the retail sector and never before has workplace mental health and wellbeing been more important. The physical health crisis...

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Blue Yonder | 6 key supply chain planning strategies to prepare for the new normal

BlueYonder and NRA Technology partner Zebra Technologies will be jointly hosting the webinar Empowering distribution centres – Keeping the...

BlueYonder and NRA Technology partner Zebra Technologies will be jointly hosting the webinar Empowering distribution centres – Keeping the lights on through ongoing disruption on Tuesday 15th September at 12:00pm. Register for the webinar here   By now we all understand the importance of adapting to the impacts of COVID-19. The critical...

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The best eCommerce secrets are right under your nose

There’s a fairly straightforward formula used when it comes to creating online retail stores. We’re talking homepage, PLP, PDP,...

There’s a fairly straightforward formula used when it comes to creating online retail stores. We’re talking homepage, PLP, PDP, inner content pages, blog. You know the drill. These best practice structures are accepted by the online community (customers, business owners and marketers alike) as the expected layout for an eCommerce...

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Flight Centre’s customised hygiene service solution

The pandemic crisis has led to dramatic shifts in consumer behavior. Our retail customers have their work cut out...

The pandemic crisis has led to dramatic shifts in consumer behavior. Our retail customers have their work cut out for them to increase shopper dwell time, maintain loyalty and increase consumer confidence in a more visible – and permanent way. Five months after COVID-19 hit Australia, businesses are realising that...

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Tools for retailers to move towards omnichannel retail

Have you taken the leap towards omnichannel marketing? If not, you’re not alone.  Over 45% of marketers say they lack...

Have you taken the leap towards omnichannel marketing? If not, you’re not alone.  Over 45% of marketers say they lack the skills, technology or expertise to optimise their customer journey to an omnichannel approach.  As your digital marketing partner, we’ve organised a list of Shopify apps we use to optimise our...

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The Small Biz Podcast | Retail leasing with Kyle Swain

Our leasing partner Lpc Cresa and its ANZ Retail Director, Kyle Swain, sat down with The Small Biz podcast...

Our leasing partner Lpc Cresa and its ANZ Retail Director, Kyle Swain, sat down with The Small Biz podcast and spoke about the essential ins and outs of retail leasing that tenants need to know, including; SME Principles The leasing Code of Conduct (The Code) The process of conducting...

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3 ways Klarna can give your business the edge

You’d have to have been living under a rock to have missed the recent growth of ‘buy now pay...

You’d have to have been living under a rock to have missed the recent growth of ‘buy now pay later’ and the opportunities for Australian retailers during a time of major change. Well, there’s an interesting new kid on the block in this rapidly growing space that takes great pride...

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The next gen digital marketing platform built for retail

Mutuality Software is the new platform for powerful digital marketing, customer engagement, social media management and communication that has...

Mutuality Software is the new platform for powerful digital marketing, customer engagement, social media management and communication that has been purpose-built for retail. The software is a wholistic solution where all customer data and marketing components work well together on a single, easy-to-use platform. It can be used by...

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COVID-19 Update | 10 August 2020

Metropolitan Melbourne food courts to stay closed  The Victorian Government has decided that as part of metropolitan Melbourne stage 4...

Metropolitan Melbourne food courts to stay closed  The Victorian Government has decided that as part of metropolitan Melbourne stage 4 lock downs, food courts in shopping centres are to remain closed. Despite the fact that food and drink businesses in metropolitan Melbourne can stay open for takeaway and delivery only, the...

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COVID-19 Update | Summary of Stage 4 Restrictions in Victoria

Can I continue to trade? Only some retail businesses are allowed to be open to the general public. Others are...

Can I continue to trade? Only some retail businesses are allowed to be open to the general public. Others are permitted to operate in a limited capacity, such as providing delivery services and ‘click and collect’ for online orders. If you have a warehouse or distribution centre that dispatches online...

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