What’s your top question for Consumers?

Written by Anastasia Lloyd-Wallis, Retail Doctor Group One of the first things I ask retailers when looking at their retail...

Written by Anastasia Lloyd-Wallis, Retail Doctor Group One of the first things I ask retailers when looking at their retail strategy is just how well do they actually know their consumers?  What I can tell you from experience is that not only do they not know them well; the opportunities...

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Share your success story on disability employment and make a difference

Research has shown that the retail industry is one of the most open to hiring people with disability in...

Research has shown that the retail industry is one of the most open to hiring people with disability in Australia when compared to other industries. By sharing stories of success, retailers can use their influence to encourage other businesses to follow suit and create more inclusive, diverse workplaces. The NRA is...

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Calling all smb owners: give yourself some time back

Written by Paige Poignand-Smith, News Xtend As a small to medium-sized business owner, you probably fill a number of roles...

Written by Paige Poignand-Smith, News Xtend As a small to medium-sized business owner, you probably fill a number of roles in a day to ensure that your business runs like a well-oiled machine, and often find yourself quite time poor. Each day involves checking your emails, swiftly moving on to delegating...

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Grasping SEO – a beginner’s guide

Written by Dionne Alaveras, News Xtend We have all heard how crucial driving traffic to your website is and we...

Written by Dionne Alaveras, News Xtend We have all heard how crucial driving traffic to your website is and we understand people reading are probably thinking ‘but how does this affect my bottom line?’ You invest dollars into marketing and you want to see that bottom line shift and you are...

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Seeing Stars! Why ‘Trade Mark-ability’ is important for your brand

By Christine Moody, Brand Audits  Since immigrating from Veneto, Italy, Luigi Borgo’s family has been making Italian salami in Queensland,...

By Christine Moody, Brand Audits  Since immigrating from Veneto, Italy, Luigi Borgo’s family has been making Italian salami in Queensland, Australia for half a century under the Borgo Salumi brand name. ‘Borgo Salumi’ was established in 1966 and produces 500 tonnes of salami each year from their Holland Park factory—every...

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The Leasing Department joins Lpc Cresa

This month, our leasing and tenancy partner The Leasing Department joined with one of Australia’s leading tenant-side leasing and...

This month, our leasing and tenancy partner The Leasing Department joined with one of Australia’s leading tenant-side leasing and property advisory businesses Lpc Cresa. The union provides The Leasing Department with an opportunity to expand on the offer and services it has been providing NRA members over the past two...

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Forget everything you know about the traditional marketing funnel

Written by: Alyce Mokrzycki, News Xtend Google has spoken. And it wants you to forget everything you know about the traditional...

Written by: Alyce Mokrzycki, News Xtend Google has spoken. And it wants you to forget everything you know about the traditional marketing funnel. In the last six months, the search engine looked at thousands of users’ clickstream data from a third-party opt-in panel and found that no two consumer journeys are exactly...

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Give Your Dead Inventory A Second Life: Social Value Potential of Retail in the Circular Economy

Written by Emma McCourt, Worlds Biggest Garage Sale. In retail, shifts in culture, technological disruption, and increased competition on a...

Written by Emma McCourt, Worlds Biggest Garage Sale. In retail, shifts in culture, technological disruption, and increased competition on a global scale has led to intensifying volatility and uncertainty as consumers become more demanding and unpredictable in their spending. This is in part due to changing consumer values; people are...

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How to reach your target audience on Facebook

Written by Dionne Alaveras, News Xtend Effective marketing relies on placing the right content, in front of the right people,...

Written by Dionne Alaveras, News Xtend Effective marketing relies on placing the right content, in front of the right people, at the right time. This is relevancy. You want to be creating content that is relevant to users. You want to serve it to them at a time that is most relevant for...

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Drive online sales with display

Written by Dionne Alaveras, News Xtend All those business owners looking to increase online sales still here? All new readers,...

Written by Dionne Alaveras, News Xtend All those business owners looking to increase online sales still here? All new readers, we welcome you. In previous articles, we’ve looked into how, when harnessing the powers of Facebook and Google, simple advertising strategies can be implemented to increase online sales. Now we draw our...

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Do you feel confident handling sales to inbound and local Chinese ?

China has become Australia’s largest market for total spend and visitor nights. As of March 2018, 1,403,600 Chinese visited...

China has become Australia’s largest market for total spend and visitor nights. As of March 2018, 1,403,600 Chinese visited Australia with total spending’s of $10.9 Billion in the twelve month period of 2017, a 13% increase from the previous year. The NRA has recently partnered with AXCEN to help members...

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Drive online sales with Facebook

Written by Dionne Alaveras, News Xtend As a business owner you have perfected your product suite and perfectly tailored it...

Written by Dionne Alaveras, News Xtend As a business owner you have perfected your product suite and perfectly tailored it to what your audience needs. Your website now perfectly houses this inventory. You have worked hard to ensure the purchase journey online is seamless, effortless. You have already created templated EDM’s ready...

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Generating website traffic: are all your eggs in one basket?

Written by Alyce Mokrzycki, News Xtend With over 4 billion global users, the internet has become a veritable smorgasbord of...

Written by Alyce Mokrzycki, News Xtend With over 4 billion global users, the internet has become a veritable smorgasbord of possibilities for businesses looking to generate website traffic and find the customers of tomorrow, today. Reasons for generating website traffic are varied, and should strategically align with a businesses objectives. From...

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Making your trade mark, trademarkable!

By Christine Moody, Brand Audits What’s in a brand name? Brand identity is fast becoming one of the most valuable assets...

By Christine Moody, Brand Audits What’s in a brand name? Brand identity is fast becoming one of the most valuable assets for a business. Contemporary asset value (for intangible assets such as brands) is now nearly 85% of the market value of S&P 500 companies, according to an annual survey by...

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The $43 billion business opportunity sitting in consumers’ homes

By Emma McCourt - Strategic marketing specialist working for World’s Biggest Garage Sale. She has expertise in fashion, mass...

By Emma McCourt - Strategic marketing specialist working for World’s Biggest Garage Sale. She has expertise in fashion, mass customisation, and brand engagement This Brisbane-based company generate profit for purpose by re-commercing unwanted consumer goods, now they are now taking their unique business model global.   Think for a moment about...

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Top 5 myths of Facebook

Written by Maggie Hill, News Xtend Ever wondered what it takes to tackle the world of Facebook advertising? It’s no...

Written by Maggie Hill, News Xtend Ever wondered what it takes to tackle the world of Facebook advertising? It’s no easy task; with Facebook certifications taking from hours to days to weeks to earn, Facebook can feel like your best friend, or your worst enemy. That’s why we’re going to...

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