In this final FREE interactive webinar Professor Gary Mortimer, from QUT Business School, discusses the importance of understanding your customer base and how to better segment your audiences. This webinar will help you to really know who your customer is and better help you to understand their needs. In return this learning can lead to significant growth in your business.
You will learn:
– Segmenting your market using customer data;
– Understanding customer buying capacity, preference and habits;
– Where to find data on your local area; and
– Understanding customers unmet needs.
Date: Friday 31 July 2020
Time: 12:00pm – 1:00pm