FREE WEBINAR: Technology in Retail – Promotions Management
In this second FREE interactive webinar Professor Gary Mortimer, from QUT Business School, discusses different promotional techniques and the types of data we should track to measure the success of your strategies. Gary will answer questions relating to how to best approach discount and in store offers as well as delving into understanding the different relation promotions available.
What you will learn:
– The need for a variety of strategies
– Multiple approaches you can use including exclusivity, scarcity, flash sales, mystery discounts, and purchase based discounts
– The metrics retailers should be capturing from these strategies to measure their success
Date: Friday 31 January 2020
Time: 12:00pm – 1:00pm