Willow

2016 has been a hard year for fashion retailers with many shutting up shop, either by choice or necessity.

Australian brand Willow, once estimated to be worth $20 million will be closing down in a month, less than three years after it ousted its founder Kit Willow.

The brand has faced a decline in sales, however current owners APG & Co are stating that Willow no longer fit their long-term strategy.

Brian Walker from our partner Retail Doctor group says increasing competition, the loss of the soul of the business and a narrow margin of error have led to the demise of the brand.

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