Partnering with the NRA is your next step towards becoming a key player in the retail industry.

As a successful and highly reputable member association, you have the unique opportunity to tap into an engaged and powerful group of members.

Build brand recognition

As a partner of the NRA, you will be receiving endorsement from one of the industry’s most reputable associations. Our reputation reaches far wider than just retailers; government bodies, private industry and other associations look to and seek advice from the NRA on a wide range of issues.

Aligning your brand with the NRA means you build strong brand recognition with those who matter. We promote approved partners to existing, new and prospective members verbally and in a number of marketing campaigns and communications.

With above industry standard readership rates, exciting events, extensive media presence and more – you can be assured your brand will connect with members on a regular basis.

Partners receive permission to use “Proudly endorsed by the National Retail Association” in their marketing communications, in conjunction with display advertising throughout the NRA’s online platforms.

Direct connections with industry leaders

The NRA offers partners the opportunity to create meaningful connections with executive, C-suite and other industry leaders. We take a proactive attitude towards introductions and supporting the growth of industry connections.

Throughout the partnership, you will be exposed to industry members and stakeholders through a variety of platforms including in-person, online, via telephone, website exposure, PR & Media and events.

Gold partners also receive regular meetings with our CEO; allowing for direct introductions to occur through this exclusive channel. This opportunity is limited to ensure your brand receives the highest industry recommendation.

An active partnership will allow you to become synonymous with retail and we will provide the support needed to strengthen this position.

Inspiring events

The NRA hosts regular events to not only bring together our diverse members, businesses and industry experts, but also to inspire discussion and support the wider
retail industry.

With a full calendar of over 25 events each year, the NRA offers a comprehensive range of activities to engage different sectors of the industry.

These events are the perfect opportunity to gain insights, develop relationships and promote your brand to real decision makers.

Partners are invited to speak and attend events including:
• Industry committees and panels
• Training sessions
• Round tables and committee meetings
• Masterclasses & workshops
• National Awards Gala

There is also the opportunity to sponsor your own events. The NRA has successfully launched nationally recognised events for partners.

Showcase and distribute to thousands of members

The NRA offers a unique and diverse range of highly effective member communications.

Partners are invited to showcase their products via the widely-read weekly newsletter, an interactive website portal, distribution of collateral at events and through our direct hotline.

These channels can be tailored to suit the needs of individual partners, but each channel is highly successful and promises effective communication with your
target audience.

Partners are also encouraged to offer NRA members exclusive product/service offers, resources or other promotion for inclusion within membership kits and the member portal.