MarketMap – your market intelligence solution

Large organisations leverage market intelligence data to gain superior insight into their geographic markets, for example when assessing a new store location, planning marketing campaigns, or adjusting their product to meet local demand. However these tools are usually too expensive or complex for small to medium retailers, costing thousands of dollars.

Exclusive offer for NRA members

The NRA has launched an exclusive partnership with MarketMap which offers a cost-effective, online market intelligence tool that allows businesses of any size and budget to access the same kind of information. MarketMap pulls data from multiple sources such as the Census, daytime population stats, consumer spend and consumer lifestyle data, to give you a comprehensive view of local market trends.

Go to the MarketMap website >>

MarketMap business intelligence reports start at just $150 and, through our exclusive partnership, NRA members receive a further 20% discount.

Click here for your NRA Member Discount Code (member login required) >>

Don’t miss this exclusive offer to NRA Members: FREE Market Profile Report (using 2016 ABS Census data at a small area level)! 

  • Understand the neighbourhood around your business, or potential business location, to identify and cease new opportunities
  • Know how many people live, work and visit in your area or area of interest to quantify the potential for growth
  • Know how much people spend on specific products and services in the area to better position new offerings
  • Identify predominate neighbourhood characteristics, such as age groups, family structure, house ownership and other important demographics, to better engage with them
  • Identify population density pockets with limited or no competition to target specific marketing activities
  • Promote the right products and services to the right people in the area to attract them to your business

Just provide NRA with your contact details, or register at, with your location address and kilometre radius around it, and/or at aSuburb/LGA level; 

and we will send your free standard market profile report. You are also welcome to contact us with any questions about the report.

NOTE: There is no obligation to purchase any report.

MarketMap Webinar: How can the 2016 Census data help your business decisions?

The 2016 Census has been released. It reaches about 95% of all Australians in the only true national scale population survey and it really can help grow your business. That is:

  • It can help you find new customers and target the right products/services to them
  • It can help you understand, engage and satisfy people across our diverse, multi-cultural country
  • It can help you decide how and where to expand your business in the Australian landscape

Find out how to get the most from the Census from leading economist-strategist, Bob Schwartz. Understand the valuable information within the data and reveal insights that will help answer key questions for your business into the future.

Watch the Webinar now: or call: (02) 9436 3820.