Retailers throughout Australia are preparing for what is set to be the biggest shopping spree of the year, with consumers set to fork out a whopping $1.3 Billion online over the four days from Black Friday to Cyber Monday.
National Retail Association (NRA) CEO Dominique Lamb said the four-day spendathon highlights the growing trend of consumers moving their Christmas shopping to the earlier period of late-November than the traditional time of December.
“The four-day period from Black Friday to Cyber Monday is anticipated to be the biggest spree of the entire year for retail,” Ms Lamb said.
“Black Friday and Cyber Monday have gradually become more popular each year and in 2019 these events are set to take Australian retail by storm.
“We’re seeing a growing trend with consumers looking to knock off their Christmas shopping earlier than usual, with November starting to edge out December as the busiest period. Bargain sales events such as Black Friday and Cyber Monday have only heightened this trend.
“The NRA is forecasting a massive $1.3 billion to be spent online over the upcoming four days and throughout the entire Christmas period shoppers will splurge an average of $54,357 per minute in online sales alone.
“In 2019, shoppers can research and purchase items from the comfort of their own home via everyday accessories such as laptops, iPads and iPhones. Changes in consumer behaviour have seen a strong increase in popularity for both Black Friday and Cyber Monday.
The National Retail Association is Australia’s largest and most representative retail industry association. It has been serving businesses in the retail and fast food sectors for close to 100 years.
FURTHER INFORMATION ON CHRISTMAS RETAIL:
The National Retail Association is the voice of modern Australian retail, and your one-stop shop for news comment and analysis on the Christmas retail period. Regular updates on sales projections, product trends, business and consumer sentiment, and emerging issues across the festive season can be found at: http://www.christmasretailaustralia.net.au/