Written by Paige Poignand-Smith, News Xtend
As a small to medium-sized business owner, you probably fill a number of roles in a day to ensure that your business runs like a well-oiled machine, and often find yourself quite time poor.
Each day involves checking your emails, swiftly moving on to delegating tasks to staff, making sure they are doing their jobs correctly, trying to run and grow your business, whilst also trying to manage your own workload. Phew – No doubt, it’s a lot to handle!
Ok, so your day may sound a little different to the example provided above, but for every business, there is always a number of shoes that business owners have to fill, and often, they struggle to find the time for this. Based on our own research, we know that 47% of business owners work more than 40 hours a week, with 40% struggling to find a work/life balance (Brave are the Small, 2018).
So in the mix of all this, do you ensure that you find time to pull out your social media marketing shoes to give your online presence a good work out?
For a lot of business owners, the answer to that question is a hard no, or an ‘every now and again’. For those that do manage to find the time, many struggle to see a return.
Why is this?
Well the main reason is because social media marketing in itself can be a full-time job. We’ve spoken to SMB owners and we know that 46% find keeping up with ever-changing technology a challenge (Brave are the Small,2018). When you couple this with the fact that business owners often just don’t have the time, this closes a significant door for reaching a new customer base and maintaining their current customer’s loyalty.
If you’re struggling to find time to market your business online, News Xtend has your back. By working with us, you gain a whole team of experts striving to see your business’s success in the online world, and consequently, the real one. This can take the overall stress of online social media marketing off of your shoulders, giving you time to work on your business, not in it.
If you’re interested in learning more about what News Xtend can do to help your business with Digital Marketing, get in touch on 1300 935 848 or newsxtend.com.au/nra-partnership.