Tim Schaafsma

Tim is a Director of Greenlit Brands Pty Limited (formerly Steinhoff Asia Pacific Group Holdings Pty Limited) and is its Chief Operating Officer.

Greenlit Brands is an Australasian organisation with retail, manufacturing and logistics divisions including a number of well-known brands such as Freedom, Fantastic Furniture, Best & Less, Harris Scarfe, Snooze, Plush, OMF and Postie. The Group has turnover exceeding A$2bn and over 640 retail locations and 10,000 employees.

Tim joined Greenlit Brands in 2002 as General Counsel, responsible for the group’s legal and compliance functions, and was involved in the privatisation of Freedom Group in 2003.  In 2008, Tim became responsible for certain operational areas of the business, including Freedom Home, Bayswiss and Bay Leather Republic and was appointed Managing Director of Freedom in November 2010.

Since 2018, Tim has been Chief Operating Officer of the Greenlit Brands business, with responsibility for the Group’s legal, risk, property, manufacturing, logistics, external relations and corporate solutions divisions.

Before joining Freedom, Tim was a solicitor in private practice and a Legal Counsel at McDonald’s Australia.

Since 2015, Tim has been a member of the Board of the National Retail Association.

Position: Board member