The Australian Government Civil Aviation Safety Authority (CASA) is encouraging drone retailers, wholesalers, and manufacturers to apply and become a Drone Safety Advocate, as part of its Know Your Drone safety education campaign.
CASA research indicates that an estimated 1.8 million people already own a drone and 1.6 million people intend to purchase a drone in the near future. With drone sales at their peak during Christmas time, it’s important that customers are confident that they’re buying a drone from a supplier that takes drone safety seriously.
New Drone Safety Advocates will be joining a growing list of 38 CASA-recognised industry partners that pledge to educate and provide safety information to the customers when selling drones in store and online, including Officeworks, JB Hi-Fi and Harvey Norman.
How to become a Drone Safety Advocate
CASA-recognised Drone Safety Advocates follow a specific set of guidelines when selling drones.
To be eligible, participants need to follow three simple steps:
- Include a link to knowyourdrone.gov.au on all online drone product pages
2. Educate staff on the drone safety rules and the importance of communicating safety information to their customers – this can be done via your organisation’s internal communication channels or through more formal staff development
3. Include the drone safety rules in product packaging or as an attachment online
Advantages to becoming a Drone Safety Advocate
Approved retailers are eligible to display the Drone Safety Advocate Symbol online and in-store.
Consumers will be encouraged to look for this symbol when purchasing their drone to ensure that they are buying from a responsible supplier, as part of the national advertising campaign, launching in December.
Participation in this voluntary initiative is free and an integral component of increasing awareness of drone rules and safer flying practices.