This shouldn’t be news to anyone, but the internet has changed things – forever. So I was surprised at a...
This shouldn’t be news to anyone, but the internet has changed things – forever. So I was surprised at a recent event that even after 8 years, very few people in a room of marketing professionals had heard of the Zero Moment of Truth. The Zero Moment of Truth was...
There’s a fairly straightforward formula used when it comes to creating online retail stores. We’re talking homepage, PLP, PDP,...
There’s a fairly straightforward formula used when it comes to creating online retail stores. We’re talking homepage, PLP, PDP, inner content pages, blog. You know the drill. These best practice structures are accepted by the online community (customers, business owners and marketers alike) as the expected layout for an eCommerce...
You may have heard of Omnichannel marketing or retail. It’s a bit of a buzzword right now. Yet few retailers...
You may have heard of Omnichannel marketing or retail. It’s a bit of a buzzword right now. Yet few retailers have taken the leap to move to an omnichannel framework, let alone understand the concept and its impact on the bottom line. What is it? You’ve most likely got a multichannel framework...