Dark patterns killing your customer experience
Dark patterns are manipulative techniques used in interfaces to trick users into doing things they normally wouldn’t. Benefiting the...
Dark patterns are manipulative techniques used in interfaces to trick users into doing things they normally wouldn’t. Benefiting the company at the expense of the customer. Bait & switch, hidden costs, forced continuity and disguised ads are regularly used in businesses across the globe. The use of these sneaky techniques may...