Do you know digital best practice? We settle eCommerce ‘this or that’ questions

As an awesome digital marketer you know the answers to the following digital best practice comparisons. Right? What is...

As an awesome digital marketer you know the answers to the following digital best practice comparisons. Right? What is best practice functionality and what do your consumers expect?  As a retailer it may not be your bread and butter.  Lamb Agency live and breathe digital best practice for eCommerce. 1. Pagination versus...

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Digital marketing ideas to boost your retail sales in Autumn

2019 has been a tough year overall for retailers in Australia. In the fall season or March, April, and...

2019 has been a tough year overall for retailers in Australia. In the fall season or March, April, and May last year, the retail industry saw slower growth than expected. Analysts attributed this to consumers' restraint in spending because of flat wages growth, falling house prices, debts, and other...

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A quick guide to retail digital marketing in 2020

This article was originally published at StraightArrow’s website Along with the new year comes new strategies and trends to follow....

This article was originally published at StraightArrow’s website Along with the new year comes new strategies and trends to follow. And as someone looking to improve your digital marketing efforts, it’s important that you stay on top of the latest updates so you can apply them. Chances are you've stumbled...

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How to improve your online presence

Searching is one of the most popular activities on the internet, and an integral part of the modern consumer...

Searching is one of the most popular activities on the internet, and an integral part of the modern consumer journey. With online advertising becoming increasingly competitive, businesses looking to grow are encouraged to leverage the frequent use of search engines in the consumer’s decision making process. Recent figures show that only...

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Google Shopping – How and Why It’s Worth Every Cent

Looking to find new customers, showcase your products and increase online sales? Two words, Google Shopping. The digital sphere...

Looking to find new customers, showcase your products and increase online sales? Two words, Google Shopping. The digital sphere is more exciting than ever, giving brands endless opportunities to meet their business objectives.  Google Shopping allows for shopping ads to be visible on Google. Once a user searches a product or...

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Instagram Stories for business

Instagram’s new Snapchat inspired story telling feature lets followers view off the cuff or behind the scenes moments from...

Instagram’s new Snapchat inspired story telling feature lets followers view off the cuff or behind the scenes moments from your brand.Your ‘stories’ whether they be a photo or video have a shelf life of 24 hours and won’t taint your carefully curated Instagram feed.If you don’t use Snapchat why...

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Professional development or bust

Professional development is a term that makes eyes roll in offices around the world, but it shouldn’t be about...

Professional development is a term that makes eyes roll in offices around the world, but it shouldn’t be about “doing your hours”, it is an opportunity to enhance your knowledge and skills. Whether you are at the top of your field or just starting out, there is always something...

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Message from the CEO: 4th December 2015

As a business owner or manager, you deal on a daily basis with a wide range of expenses –...

As a business owner or manager, you deal on a daily basis with a wide range of expenses – some large and some small, but each one impacting on your bottom line.  And, no doubt you often stop to reflect on the worth of each overhead to your ultimate...

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