Friday, 12 February 2021 will mark another new year - the Lunar New Year. Also known as the Spring...
Friday, 12 February 2021 will mark another new year - the Lunar New Year. Also known as the Spring Festival, the Lunar New Year marks the beginning of a calendar year that follows the cycles of the moon and is the most important of traditional Chinese holidays. While the absence...
As we enter into the holiday shopping season, retail businesses can expect to see a surge in profits, in...
As we enter into the holiday shopping season, retail businesses can expect to see a surge in profits, in particular, with online shopping. According to a marketing study, the eCommerce industry has grown significantly over the last five years, with a further revenue growth of 11.1% estimated this year. Quite...
As in most parts of the world, daily life for Australians has changed in ways that are unthinkable several...
As in most parts of the world, daily life for Australians has changed in ways that are unthinkable several months ago. While the consumption behaviour of Australians has already been evolving at great speed even before the COVID-19 pandemic, changes are now playing out faster than anyone imagined. These...
The National Retail Association (NRA) is excited to announce that we have welcomed a new partner on board to...
The National Retail Association (NRA) is excited to announce that we have welcomed a new partner on board to assist retailers with the transition from traditional brick-and-mortar to a digitally successful business. This has become such an essential part of survival in these times. netStripes will help you make...
The world of development and digital can sometimes throw terms and phrases at you that instantly pique your interest....
The world of development and digital can sometimes throw terms and phrases at you that instantly pique your interest. Headless eCommerce, or headless in general, is one of those concepts. One would presume that without a head, something is useless and unthinking. But as you will see, headless eCommerce is...
As an awesome digital marketer you know the answers to the following digital best practice comparisons. Right? What is...
As an awesome digital marketer you know the answers to the following digital best practice comparisons. Right? What is best practice functionality and what do your consumers expect? As a retailer it may not be your bread and butter. Lamb Agency live and breathe digital best practice for eCommerce. 1. Pagination versus...
The COVID-19 pandemic brought several changes that impacted nations, businesses and even individuals. Affected countries enforced lockdowns which forced...
The COVID-19 pandemic brought several changes that impacted nations, businesses and even individuals. Affected countries enforced lockdowns which forced businesses to either contract or close shop. Individuals were also urged to stay at home to prevent further spread of the virus. The effects of these preventive measures rippled and in...
With 1.43 million Chinese tourists reported to have visited Australia in 2019, Australian retailers are embracing retail sales events...
With 1.43 million Chinese tourists reported to have visited Australia in 2019, Australian retailers are embracing retail sales events originating in China, from Singles Day to this weekend’s Lunar New Year. In 2019, Alipay promoted 24 Australian and New Zealand brands to the Chinese market via social media, directing traffic...
ShopTalk is a free, industry organised Meetup Group for eCommerce professionals, experts and enthusiasts to share insights, tips and...
ShopTalk is a free, industry organised Meetup Group for eCommerce professionals, experts and enthusiasts to share insights, tips and experiences in a casual networking environment. This upcoming ShopTalk in Melbourne and Sydney will focus on ‘Acquiring and Developing Local Digital Commerce Talent’. The panel will get to the nitty-gritty on what...
Leading advisory firm BDO is urging retailers to get back to basics to ensure they stay ahead of potential...
Leading advisory firm BDO is urging retailers to get back to basics to ensure they stay ahead of potential cyber security breaches, after releasing the results of its inaugural cyber security survey. The 2016 Cyber Security Survey, which was completed in conjunction with AusCERT, aims to help the market understand...
Mobile commerce (mcommerce) is continuing to grow and if your business isn’t offering mobile payment options you could be...
Mobile commerce (mcommerce) is continuing to grow and if your business isn’t offering mobile payment options you could be missing out. Mobile commerce relates to the use of wireless handheld devices such as mobile phones and tablets to perform transactions. This includes everyday banking, consumer purchases, money transfers, mobile ticketing,...
Retailers that are engaging in online sales (e-commerce) or collecting customer data in registrations forms have unique security and...
Retailers that are engaging in online sales (e-commerce) or collecting customer data in registrations forms have unique security and privacy considerations. Retailers may be using proprietary solutions or using a 3rd party program to collect and process this information. If a retailer collects this information, they are responsible for its...
As a standalone metric, without any context, Ecommerce Conversion Rate means very little. Yet it’s probably the one metric...
As a standalone metric, without any context, Ecommerce Conversion Rate means very little. Yet it’s probably the one metric every Ecommerce manager looks at, analyses, reports on and potentially even loses sleep over! Let’s take a look at a hypothetical example. Consider 100 people came to your site but only one...
Our ability to track our consumers every move is an important advantage of ecommerce. With publicly available analytics tools such...
Our ability to track our consumers every move is an important advantage of ecommerce. With publicly available analytics tools such as Google Analytics combined with insights available from each social platform (thanks to the recent announcement regarding Instagram), wordpress analytics and many more, we have never had so much information...
It is a known fact that having a social presence on platforms such as Facebook, Twitter and LinkedIn help...
It is a known fact that having a social presence on platforms such as Facebook, Twitter and LinkedIn help your business deliver better customer service, build brand awareness and a loyal customer base and drives traffic to your website. So why are many businesses dismissing Pinterest as an integral part...
While you might not have thought it, considering the rise of e-commerce, the future for in store retail is...
While you might not have thought it, considering the rise of e-commerce, the future for in store retail is looking brighter than ever. Retailers who manage to harness the power of big data are now able to create custom, curated journeys for their customers – maximising personalisation and flow...