Getting personal in-store

The convergence of online and in-store retailing is happening at a rapid pace. This coming together goes beyond product or...

The convergence of online and in-store retailing is happening at a rapid pace. This coming together goes beyond product or place but in expectation. A recent survey showed that 63% of Australians and 72% of New Zealanders believe the service they get in-store is more personal than online. On the other...

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