Forget everything you know about the traditional marketing funnel

Written by: Alyce Mokrzycki, News Xtend Google has spoken. And it wants you to forget everything you know about the traditional...

Written by: Alyce Mokrzycki, News Xtend Google has spoken. And it wants you to forget everything you know about the traditional marketing funnel. In the last six months, the search engine looked at thousands of users’ clickstream data from a third-party opt-in panel and found that no two consumer journeys are exactly...

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Drive online sales with display

Written by Dionne Alaveras, News Xtend All those business owners looking to increase online sales still here? All new readers,...

Written by Dionne Alaveras, News Xtend All those business owners looking to increase online sales still here? All new readers, we welcome you. In previous articles, we’ve looked into how, when harnessing the powers of Facebook and Google, simple advertising strategies can be implemented to increase online sales. Now we draw our...

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Driving online sales with google

Written by Dionne Alaveras, News Xtend Attention all business owners looking to increase online sales. You ready for another week of...

Written by Dionne Alaveras, News Xtend Attention all business owners looking to increase online sales. You ready for another week of tips and hints? Previously we deep dived into the Facebook platform and looked at how Facebook could be utilised to drive online sales. This week, we are looking at another digital advertising...

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Google’s hints and tips to help you win customers this season

The holiday season is an important time of year for both consumers and retailers. For consumers, it’s their chance to...

The holiday season is an important time of year for both consumers and retailers. For consumers, it’s their chance to find the best deals on gifts for family and friends, and maybe even pick up something for themselves. For retailers like you, it’s the largest sales period of the year! Check...

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Screenshots: the new window shopping for busy consumers

Love her or loathe her, Kim Kardashian West is certainly shaking up how the world does business. The reality star...

Love her or loathe her, Kim Kardashian West is certainly shaking up how the world does business. The reality star has this week launched ScreenShop, an app that allows you to screenshot fashion you’ve fallen in love with on Instagram, and then find similar pieces in your price range. Kim KW...

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Free digital lessons for the time poor with Google

Google in partnership with the Australian Chamber of Commerce & Industry have created a free training platform offering practical...

Google in partnership with the Australian Chamber of Commerce & Industry have created a free training platform offering practical training modules on all things digital called The Digital Garage. Each lesson is broken up into two parts, Watch the Lesson and Put it into Practice. Lessons are short 3 or...

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FREE digital training for small businesses

Having a strong online presence is increasingly important for companies of all sizes. Now there's free digital training to...

Having a strong online presence is increasingly important for companies of all sizes. Now there's free digital training to help small businesses to help level the playing field. Officially launched at last week's Australian Chamber Business Leaders Summit, Google has officially launched The Digital Garage in partnership with the Australian Chamber of...

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Connecting with Click to Call

You could be missing out on new customer enquiries by choosing the incorrect button for your Google ads. Google and...

You could be missing out on new customer enquiries by choosing the incorrect button for your Google ads. Google and Ipsos recently surveyed 2,390 Australian smartphone users who used or purchased something within the past six months to determine how they think about and interact with mobile ads. They found that...

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What Does Your Business’s Intelligence Look Like?

We live in a world where we have access to more data, analytics and business intelligence than ever before....

We live in a world where we have access to more data, analytics and business intelligence than ever before. In theory, this is extremely beneficial for business growth yet in reality it’s an overwhelming amount of information to sift through. But firstly… What is business intelligence data? Business intelligence data comes...

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MEMBER ONLY ARTICLE – Entry to Gift HQ for NRA members

Gift HQ, a trade only event, will take place 9 – 11 July at the Brisbane Convention & Exhibition...

Gift HQ, a trade only event, will take place 9 – 11 July at the Brisbane Convention & Exhibition Centre in South Bank and promises to enlighten visitors with industry knowledge, the latest business strategies, tips for social media, and employee engagement just to name a few items on...

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Millennials and work perks

Millennials are the tech generation. They are the movement of young start-ups who expect more from employers than generations...

Millennials are the tech generation. They are the movement of young start-ups who expect more from employers than generations before them. Although the colourful offices of Google with sleeping pods, massage rooms and free gourmet food may be the extreme end of the company perk spectrum, the tech giant is...

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Google analyses the path to purchase

Understanding your customers’ journey to purchase isn’t always an easy process. As a retailer you are likely using multiple marketing...

Understanding your customers’ journey to purchase isn’t always an easy process. As a retailer you are likely using multiple marketing channels to reach your customer and push your product. So how do you know which channels to push and when? Is there any point to paid search or email marketing? At what...

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Top 5 Influential Brands Named

Independent market research company, Ipsos has released the Top 5 Most Influential Brands study, based on an online survey...

Independent market research company, Ipsos has released the Top 5 Most Influential Brands study, based on an online survey of over 2,000 Australian adults using the Ipsos panel in late 2015, which highlights the brands that are in the forefront of consumers’ minds. Global tech giants Google, Microsoft, Facebook and Apple...

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Copywriting is key!

Think that content marketing and copywriting are one in the same?Think again. Although content and copy should be developed...

Think that content marketing and copywriting are one in the same?Think again. Although content and copy should be developed together, most businesses do not have a dedicated copywriter. While it’s fantastic to have a content plan in place, if your copy isn’t up to scratch, your site will lack...

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3 common retail myths debunked

Many retailers believe that digital and smartphones are hindering bricks and mortar. While smartphones and tablets are significantly impacting...

Many retailers believe that digital and smartphones are hindering bricks and mortar. While smartphones and tablets are significantly impacting traditional B2C retail experiences, businesses that embrace the technology are coming out on top. Digital is no longer exclusive to large companies with big marketing budgets. Retailers of all sizes can...

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If you’re not on Google My Business you don’t exist

One rule of business is that you need to be where your audience is looking for you and these...

One rule of business is that you need to be where your audience is looking for you and these days that’s on their mobile on Google Maps. We are a generation of convenience too, so if your audience can’t find you easily they’ll just go elsewhere. Recently this hit home when...

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