How COVID-19 is changing Australians’ consumption behaviour: Local area marketing becoming a must among brands and retailers

As in most parts of the world, daily life for Australians has changed in ways that are unthinkable several...

As in most parts of the world, daily life for Australians has changed in ways that are unthinkable several months ago. While the consumption behaviour of Australians has already been evolving at great speed even before the COVID-19 pandemic, changes are now playing out faster than anyone imagined. These...

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Keeping customers engaged in the age of a pandemic

As personal interaction remains minimized, the time to optimize businesses’ online engagement is upon us. The unprecedented instantaneous economic challenges...

As personal interaction remains minimized, the time to optimize businesses’ online engagement is upon us. The unprecedented instantaneous economic challenges brought by the COVID-19 pandemic has wreaked havoc on businesses on a global scale. To keep doors open, business owners across almost all sectors have no choice but to pivot,...

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Imfree receives glowing testimonal from IGA owner

Imfree gives us the opportunity to target customers who want to engage with us, and other businesses locally. Everyone...

Imfree gives us the opportunity to target customers who want to engage with us, and other businesses locally. Everyone has got a mobile phone and we’re moving more towards digital and less to papers, so it gives us flexibility to move away from our traditional catalogue.  People are reading...

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National Retail Association emphasises innovation in retail with Imfree partnership

The National Retail Association (NRA) has today announced a partnership with Imfree, the first ‘PhyGital’ platform that connects local...

The National Retail Association (NRA) has today announced a partnership with Imfree, the first ‘PhyGital’ platform that connects local customers to bricks and mortar stores through a simple mobile app. Imfree transforms local area marketing and promotions by giving retailers the ability to easily create and publish specials and promotions...

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