How to improve your online presence

Searching is one of the most popular activities on the internet, and an integral part of the modern consumer...

Searching is one of the most popular activities on the internet, and an integral part of the modern consumer journey. With online advertising becoming increasingly competitive, businesses looking to grow are encouraged to leverage the frequent use of search engines in the consumer’s decision making process. Recent figures show that only...

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Obscene Instagram post to co-worker justified dismissal

By Sooraj Sidhu and Lindsay Carroll, NRA Legal The summary dismissal of a 47 year old employee at a major...

By Sooraj Sidhu and Lindsay Carroll, NRA Legal The summary dismissal of a 47 year old employee at a major private hospital in Sydney has been upheld by the Fair Work Commission (FWC) after finding that he sent an Instagram post “of a sexual nature” to a young nurse outside...

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Screenshots: the new window shopping for busy consumers

Love her or loathe her, Kim Kardashian West is certainly shaking up how the world does business. The reality star...

Love her or loathe her, Kim Kardashian West is certainly shaking up how the world does business. The reality star has this week launched ScreenShop, an app that allows you to screenshot fashion you’ve fallen in love with on Instagram, and then find similar pieces in your price range. Kim KW...

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MEMBER ONLY ARTICLE – Hello Social Member Offer

Hello Social is Australia’s leading independent social media agency, who prides itself on providing every client with bespoke social...

Hello Social is Australia’s leading independent social media agency, who prides itself on providing every client with bespoke social media strategies that get results. As a valued member of the National Retail Association, Hello Social are offering members 25% off the first month of service, up to the value of...

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Research + social influence = winning campaign

Bras N’ Things have embraced social media and technology to promote their latest Body Bliss campaign with astounding results. Busting...

Bras N’ Things have embraced social media and technology to promote their latest Body Bliss campaign with astounding results. Busting sales records, CEO George Wahby said “From a product, sales and customer feedback perspective the Body Bliss by Bras N Things launch has unquestionably been one of the most successful...

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What Can Social Bring to the Table for Retailers?

If you haven’t got at least one social media platform that you’re active on, as a retailer, by now,...

If you haven’t got at least one social media platform that you’re active on, as a retailer, by now, then you’re significantly behind the eight ball. And yes – we said active. Just having a Facebook account that you post on every other week with a couple of hundred...

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Leveraging your business intelligence

Our ability to track our consumers every move is an important advantage of ecommerce. With publicly available analytics tools such...

Our ability to track our consumers every move is an important advantage of ecommerce. With publicly available analytics tools such as Google Analytics combined with insights available from each social platform (thanks to the recent announcement regarding Instagram), wordpress analytics and many more, we have never had so much information...

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Big Insight #3 – Authentic Influencer Marketing

Propel your business by implementing an influencer marketing strategy with authentic real people. With more and more companies opting...

Propel your business by implementing an influencer marketing strategy with authentic real people. With more and more companies opting for customer lead storytelling, consumers are no longer solely swayed by big celebrity endorsements. Carefully selected individuals that align with your company’s values and beliefs can draw huge awareness and raise...

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