by Tim O’Grady, knowITall Loyalty Systems What is the one word that can make all the difference to a loyalty...
by Tim O’Grady, knowITall Loyalty Systems What is the one word that can make all the difference to a loyalty program’s success? Answer: Data…not data for the sake of it, rather data that leads to insights that are actioned for business acceleration. The following data sources gathered through a loyalty program and...
Moving from basket case to basket size - the 9 steps to a profitable loyalty program. by Tim O'Grady, KnowitAll...
Moving from basket case to basket size - the 9 steps to a profitable loyalty program. by Tim O'Grady, KnowitAll Loyalty Systems One of the main objectives of a loyalty program is to motivate members to buy more when they are shopping, what is often termed “increase their basket size”. This...
There are only two answers to that question – yes and no. For those businesses who are believers, the...
There are only two answers to that question – yes and no. For those businesses who are believers, the reasons they believe are driven by two critical business growth outcomes: More spend by members vs non members (up to 40% more) PLUS More visits by members vs non members (up...