Keeping customers engaged in the age of a pandemic

As personal interaction remains minimized, the time to optimize businesses’ online engagement is upon us. The unprecedented instantaneous economic challenges...

As personal interaction remains minimized, the time to optimize businesses’ online engagement is upon us. The unprecedented instantaneous economic challenges brought by the COVID-19 pandemic has wreaked havoc on businesses on a global scale. To keep doors open, business owners across almost all sectors have no choice but to pivot,...

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A quick guide to retail digital marketing in 2020

This article was originally published at StraightArrow’s website Along with the new year comes new strategies and trends to follow....

This article was originally published at StraightArrow’s website Along with the new year comes new strategies and trends to follow. And as someone looking to improve your digital marketing efforts, it’s important that you stay on top of the latest updates so you can apply them. Chances are you've stumbled...

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Message from the CEO: 29 August 2017

Implementing a successful marketing strategy is instrumental to the success of any retail outlet. One of the easiest and...

Implementing a successful marketing strategy is instrumental to the success of any retail outlet. One of the easiest and most effective ways to market your brand -  or a specific line of products - is to offer promotional deals that leave shoppers feeling as though they are getting bang...

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