Zero Moment of Truth – What is it, and is it still relevant?

This shouldn’t be news to anyone, but the internet has changed things – forever. So I was surprised at a...

This shouldn’t be news to anyone, but the internet has changed things – forever. So I was surprised at a recent event that even after 8 years, very few people in a room of marketing professionals had heard of the Zero Moment of Truth. The Zero Moment of Truth was...

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The best eCommerce secrets are right under your nose

There’s a fairly straightforward formula used when it comes to creating online retail stores. We’re talking homepage, PLP, PDP,...

There’s a fairly straightforward formula used when it comes to creating online retail stores. We’re talking homepage, PLP, PDP, inner content pages, blog. You know the drill. These best practice structures are accepted by the online community (customers, business owners and marketers alike) as the expected layout for an eCommerce...

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