How COVID-19 is changing Australians’ consumption behaviour: Local area marketing becoming a must among brands and retailers

As in most parts of the world, daily life for Australians has changed in ways that are unthinkable several...

As in most parts of the world, daily life for Australians has changed in ways that are unthinkable several months ago. While the consumption behaviour of Australians has already been evolving at great speed even before the COVID-19 pandemic, changes are now playing out faster than anyone imagined. These...

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New partnership with netStripes will provide tools to reinvent retail for digital success

The National Retail Association (NRA) is excited to announce that we have welcomed a new partner on board to...

The National Retail Association (NRA) is excited to announce that we have welcomed a new partner on board to assist retailers with the transition from traditional brick-and-mortar to a digitally successful business. This has become such an essential part of survival in these times. netStripes will help you make...

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Tools for retailers to move towards omnichannel retail

Have you taken the leap towards omnichannel marketing? If not, you’re not alone.  Over 45% of marketers say they lack...

Have you taken the leap towards omnichannel marketing? If not, you’re not alone.  Over 45% of marketers say they lack the skills, technology or expertise to optimise their customer journey to an omnichannel approach.  As your digital marketing partner, we’ve organised a list of Shopify apps we use to optimise our...

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The next gen digital marketing platform built for retail

Mutuality Software is the new platform for powerful digital marketing, customer engagement, social media management and communication that has...

Mutuality Software is the new platform for powerful digital marketing, customer engagement, social media management and communication that has been purpose-built for retail. The software is a wholistic solution where all customer data and marketing components work well together on a single, easy-to-use platform. It can be used by...

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National Retail Association emphasises innovation in retail with Imfree partnership

The National Retail Association (NRA) has today announced a partnership with Imfree, the first ‘PhyGital’ platform that connects local...

The National Retail Association (NRA) has today announced a partnership with Imfree, the first ‘PhyGital’ platform that connects local customers to bricks and mortar stores through a simple mobile app. Imfree transforms local area marketing and promotions by giving retailers the ability to easily create and publish specials and promotions...

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Six retail trends for 2018

Written by Gabrielle Mitchell, bluenotes contributor Alibaba. eBay. ASOS. These are all names exemplifying the changing face of retail. Even Amazon...

Written by Gabrielle Mitchell, bluenotes contributor Alibaba. eBay. ASOS. These are all names exemplifying the changing face of retail. Even Amazon has finally entered the Australian market. As harbingers of the digital retail revolution run rampant, how can smaller online players hope to survive, let alone family-owned brick-and-mortar retailers? They can – and here are...

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Learn about omnichannel retail from global leaders

SYDNEY 26-27 OCT: Omnichannel Retail Experience & Digital Transformation Conference The retail world has been changing significantly for the past few...

SYDNEY 26-27 OCT: Omnichannel Retail Experience & Digital Transformation Conference The retail world has been changing significantly for the past few years and the paradigm shift of the consumers’ expectation has been the main talking point for every retailer. Consumers want a seamless customer experience in their shopping journey and expect...

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Deloitte report: Technology predictions & trends in retail

Deloitte Australia has released their first volume in their Retail Trends series which will explore trends and issues in...

Deloitte Australia has released their first volume in their Retail Trends series which will explore trends and issues in retail. The ‘Technology in Retail: from centre stage to supporting player’ report covers issues facing Australian retailers including predictions, disruptions, trends, consumer desires, customer experience and the state of omnichannel retailing. David...

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The Digital Disconnect: how to match online convenience in the store

Online retailing has been a great addition to the retail landscape but the convenience that it offers is something...

Online retailing has been a great addition to the retail landscape but the convenience that it offers is something that physical stores are now needing to mimic. There is no denying that online shopping has really transformed retail and many household shopping habits. The biggest advantage of online shopping is clearly...

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Online sales resources for SME’s

Selling online sounds easy enough. Buy a domain, set up a website and watch the sales role in without the...

Selling online sounds easy enough. Buy a domain, set up a website and watch the sales role in without the overhead of a bricks and mortar shop. Unfortunately it’s not as easy as 3 simple steps. Before setting up shop online you must consider the following: - Products and services offerings - Omni-channel retailing -...

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Use Omnichannel Retailing to Increase Your Market Share

Black Fridays, personalised emails, and digital apps – fully three-quarters of retail sales growth occur through online channels, according...

Black Fridays, personalised emails, and digital apps – fully three-quarters of retail sales growth occur through online channels, according to a 2015 report by pwc. As well as 8% of actual retail sales can be attributed to online mediums, mentioned in the same report. These form important reasons for retailers...

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Omnichannel and the new consumer habits

Omnichannel, multichannel, microsites, geotargeting, C2B and big data. Keeping up with the latest trends and buzzwords is difficult for...

Omnichannel, multichannel, microsites, geotargeting, C2B and big data. Keeping up with the latest trends and buzzwords is difficult for most small to medium retailers who often don’t have the time or resources to focus heavily on the expectations of consumers when it comes to digital. Omnichannel, to put it simply...

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The recipe for a ‘fit’ Omni-channel retailer has people at it’s core

As consumers demand more inspiring shopping experiences, and we see our retail stores transform from simply ‘stores’ to ‘social...

As consumers demand more inspiring shopping experiences, and we see our retail stores transform from simply ‘stores’ to ‘social hubs’ on an omni-channel purchase journey; store staff are one of a retailer’s most powerful weapons. Not only do they help build genuine human to human relationships with your customers, but...

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Empowering the next generation store associate

With customers mingling their purchases between online and in-store, the view they have when dealing with a retailer is...

With customers mingling their purchases between online and in-store, the view they have when dealing with a retailer is one of unity. They do not define their relationship based on where they purchase but rather who they purchase with. The consequences of this run deep into in-store businesses and more...

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Moving from multi-channel to omnichannel retailing

In today’s digital world, it is not uncommon for retailers to trade through multiple channels. It's almost a mandatory...

In today’s digital world, it is not uncommon for retailers to trade through multiple channels. It's almost a mandatory accessory to have online store. Try it!In today’s digital world, it is not uncommon for retailers to trade through multiple channels. It’s almost become a mandatory accessory to have an online...

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