‘TikTok’ in the Workplace – A Ticking Time Bomb?

By Thomas Parer and Zoe Brodie, NRA Legal Televisions have become flatter, we’ve moved from typewriters to laptops, and...

By Thomas Parer and Zoe Brodie, NRA Legal Televisions have become flatter, we’ve moved from typewriters to laptops, and now mobile phones have become our everything-in-one device which dominates communication and even some people’s lives. A number of apps and online platforms have emerged to facilitate a purely digital...

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Social media in the workplace: where do we draw the line?

Written by Sooraj Sidhu and Lindsay Carroll, NRA Legal With 60% of the Australian population actively using Facebook, there...

Written by Sooraj Sidhu and Lindsay Carroll, NRA Legal With 60% of the Australian population actively using Facebook, there is no doubt that social media has changed the way we go about our every day. In the context of managing employees, social media has blurred the lines between public and...

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Top 5 myths of Facebook

Written by Maggie Hill, News Xtend Ever wondered what it takes to tackle the world of Facebook advertising? It’s no easy...

Written by Maggie Hill, News Xtend Ever wondered what it takes to tackle the world of Facebook advertising? It’s no easy task; with Facebook certifications taking from hours to days to weeks to earn, Facebook can feel like your best friend, or your worst enemy. That’s why we’re going to talk you...

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How to improve your online presence

Searching is one of the most popular activities on the internet, and an integral part of the modern consumer...

Searching is one of the most popular activities on the internet, and an integral part of the modern consumer journey. With online advertising becoming increasingly competitive, businesses looking to grow are encouraged to leverage the frequent use of search engines in the consumer’s decision making process. Recent figures show that only...

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Message from the CEO: 12 December 2017

There has been more in the media this week about retail stores doing it tough and some having to...

There has been more in the media this week about retail stores doing it tough and some having to close up shop. While we love to celebrate the retail success stories in this industry, we know that behind every one, there are countless others that don’t turn out so...

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Screenshots: the new window shopping for busy consumers

Love her or loathe her, Kim Kardashian West is certainly shaking up how the world does business. The reality star...

Love her or loathe her, Kim Kardashian West is certainly shaking up how the world does business. The reality star has this week launched ScreenShop, an app that allows you to screenshot fashion you’ve fallen in love with on Instagram, and then find similar pieces in your price range. Kim KW...

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When Digital Marketing goes bad

by Matt Forman, Traffika With one of the most important periods in retail underway we’re betting you have all your ducks...

by Matt Forman, Traffika With one of the most important periods in retail underway we’re betting you have all your ducks in a row, right? If your marketing strategy isn’t already in full swing, it’s locked and loaded and ready to go. You’re overflowing with extra inventory geared up to satisfy the...

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Australians spending even more time online

New research commissioned by the company rolling out the National Broadband Network (NBN) has found that internet users are...

New research commissioned by the company rolling out the National Broadband Network (NBN) has found that internet users are expected to spend an extra 22 days online this year compared with two years ago. “Most of us are getting online when we open our eyes in the morning and before...

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Instagram Stories for business

Instagram’s new Snapchat inspired story telling feature lets followers view off the cuff or behind the scenes moments from...

Instagram’s new Snapchat inspired story telling feature lets followers view off the cuff or behind the scenes moments from your brand. Your ‘stories’ whether they be a photo or video have a shelf life of 24 hours and won’t taint your carefully curated Instagram feed. If you don’t use Snapchat why...

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MEMBER ONLY ARTICLE – Hello Social Member Offer

Hello Social is Australia’s leading independent social media agency, who prides itself on providing every client with bespoke social...

Hello Social is Australia’s leading independent social media agency, who prides itself on providing every client with bespoke social media strategies that get results. As a valued member of the National Retail Association, Hello Social are offering members 25% off the first month of service, up to the value of...

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What Does Your Business’s Intelligence Look Like?

We live in a world where we have access to more data, analytics and business intelligence than ever before....

We live in a world where we have access to more data, analytics and business intelligence than ever before. In theory, this is extremely beneficial for business growth yet in reality it’s an overwhelming amount of information to sift through. But firstly… What is business intelligence data? Business intelligence data comes...

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Social Media Rules & Regulations HR Managers Need to Know

Yesterday, our Partners at Hello Social conducted a webinar exploring the Social Media Rules & Regulations HR Managers Need...

Yesterday, our Partners at Hello Social conducted a webinar exploring the Social Media Rules & Regulations HR Managers Need to Know, covering areas such as: What should be included in your social media guidelines. What you need to know from a legal perspective. Helping employees understand why these rules...

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Increase conversions with personalised ads

After browsing for an item online, have you ever noticed the stream of advertisements that come your way long...

After browsing for an item online, have you ever noticed the stream of advertisements that come your way long after you have left the website? Were they always there, or did you only just notice them? How did they know you were looking at that exact jacket online yesterday? In order to...

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MEMBER ONLY ARTICLE – Entry to Gift HQ for NRA members

Gift HQ, a trade only event, will take place 9 – 11 July at the Brisbane Convention & Exhibition...

Gift HQ, a trade only event, will take place 9 – 11 July at the Brisbane Convention & Exhibition Centre in South Bank and promises to enlighten visitors with industry knowledge, the latest business strategies, tips for social media, and employee engagement just to name a few items on...

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Rich media experiences draw consumer attention

Rich media is a form of advertisement that includes video, audio, social media components or any other interactive elements. Advertisements...

Rich media is a form of advertisement that includes video, audio, social media components or any other interactive elements. Advertisements with engaging or interactive components create a hands on customer experience that is more memorable than a standard static image ad. It is estimated that consumers are exposed to around 4,000...

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7 Ways To Boost Your Digital Marketing In Your Lunch Break

NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time...

NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time to implement new activity and when everyone is busy, more often than not, digital marketing gets shelved. But believe it or not there are quick wins you can implement today! Re-heat...

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