Seeing Stars! Why ‘Trade Mark-ability’ is important for your brand

By Christine Moody, Brand Audits  Since immigrating from Veneto, Italy, Luigi Borgo’s family has been making Italian salami in Queensland,...

By Christine Moody, Brand Audits  Since immigrating from Veneto, Italy, Luigi Borgo’s family has been making Italian salami in Queensland, Australia for half a century under the Borgo Salumi brand name. ‘Borgo Salumi’ was established in 1966 and produces 500 tonnes of salami each year from their Holland Park factory—every...

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Making your trade mark, trademarkable!

By Christine Moody, Brand Audits What’s in a brand name? Brand identity is fast becoming one of the most valuable assets...

By Christine Moody, Brand Audits What’s in a brand name? Brand identity is fast becoming one of the most valuable assets for a business. Contemporary asset value (for intangible assets such as brands) is now nearly 85% of the market value of S&P 500 companies, according to an annual survey by...

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