Zero Moment of Truth – What is it, and is it still relevant?

This shouldn’t be news to anyone, but the internet has changed things – forever. So I was surprised at a...

This shouldn’t be news to anyone, but the internet has changed things – forever. So I was surprised at a recent event that even after 8 years, very few people in a room of marketing professionals had heard of the Zero Moment of Truth. The Zero Moment of Truth was...

Read More