How outdated stigmas may be holding your brand back
We’re all too familiar with the narrative that gift cards are a less than ideal present, often seen as a last-minute and impersonal alternative.
As a leading global eGift Card platform, Prezzee has changed the game with eGift cards that offer options, ease and personalisation for consumers and businesses across Australia, New Zealand, The United States and United Kingdom.
Prezzee reimagined the art of gift giving by making digital gifts an emotionally-driven experience for the giver and receiver.
Prezzee takes on four common digital gift card myths and flips them to highlight how they could be your brand’s next tool for increasing customer base and sales.
Myth 1: Gift Card platforms don’t attract new customers
Retailers have the opportunity to tap into new customers through Prezzee, creating a wider reach and raising brand awareness away from their own online communities.
Their B2B platform, Prezzee Business, opens up brands to the lucrative sector of corporate clients with big and small businesses using eGift cards to reward, incentivise and market programs.
For Deliveroo, Prezzee has been a critical partner during lockdowns to “Deliver morale-boosting gifts, as we cannot connect or eat together in person”. Laura Lane, Country Head of Deliveroo for Business.
Prezzee has seen a large uptake in feel-good gifting with many brands benefiting from increased sales due to the closure of brick-and-mortar stores, restaurants, bars, entertainment facilities and more as consumers crave experiences that bring enjoyment and light during a difficult period.
BNPL and cashback sites such as AfterPay and ShopBack have also recognised Prezzee’s expertise in the eGift Card space, using our ‘Wall of Cards’ for their own gift card platforms, creating even more new customers for brands.
Myth 2: Customers aren’t buying gift cards
Consumers don’t like digital gift cards? Think again.
Since launching in 2014, Prezzee has sold over 12.8 million eGift Cards globally with no signs of slowing down. Current lockdown restrictions across Australia have accelerated digital-first innovations, with the majority of Aussie consumers lacking the ability to shop or give presents in-person, digital gifting has become the go-to for celebrating special moments and milestones from afar.
While consumers might be spending a lot more time at home, it doesn’t mean they are free of the constraints of time. As a digital platform, Prezzee is the perfect time-saver for the busy, offering a free, contactless and user-friendly way to shop from home.
Myth 3: Gift Cards are impersonal
While digital experiences have become the new normal, that doesn’t mean eGift cards can’t be just as personal as any other gift.
Prezzee offers a range of options to personalise the gifting experience, such as adding a video or audio message to create a custom greeting message for the recipient.
Whether it’s a solo rendition of ‘Happy Birthday’ or a throwback photo, these considered touches are what makes a memorable and unique gift experience.
Businesses can also do the same, customising their eGift cards and greeting messages to send to potentially thousands of employees, partners or research participants at once.
Myth 4: Gift cards aren’t a sustainable choice
With sustainability at the top of mind for many consumers, it’s never been more important for brands to follow suit. eGift cards are not only a safe contactless gift, but an environmentally-friendly gift choice that requires no plastic or paper. As a business, Prezzee has saved over 64,500kg of PVC plastic and 264,000kg kg of CO2 emissions.
From a corporate social responsibility lens, brands recognised for their sustainable product offerings such as Freedom and GlamCorner are able to align their brand ethos with Prezzee.
Conclusion
Think eGift Cards could be the next big thing for your brand? There’s never been a better time to get in touch with Prezzee. With Christmas months away, there’s still time to get onto their platform before the biggest gifting period of the year.
Contact partnerships@prezzee.com.au to find out how Prezzee can help your brand drive revenue, increase brand awareness and reach more customers!